Our primal intuitions about people's temperaments, feelings, and intentions depend, to a great extent, on what we observe in their faces. We are all instinctive 'face readers' from birth. However, we dramatically increase our personal effectiveness when we can quickly and accurately read every face like a map.

Face reading demonstrates how reading the very structure of the face and its accompanying features reveals the thinking style of its owner. Face reading can also identify the problem-solving preferences, stress level, degree of openness, intimacy requirements and even the basic truthfulness of a person. Your face is a living record of your life and, like your personality, it is shaped by both inherited factors and your response to life experiences.

Whether selling, hiring, negotiating, speaking, or interacting, the ability to discern another's attitude and mind-set is a skill we all desperately need. Being a truly gifted communicator is not solely defined by mastery of a verbal style or well-rehearsed techniques; it also requires the ability to immediately read and acknowledge your audience. The availability of the face gives the reader an opportunity to accurately interpret and respond to every interaction.